Google has launched a new ad campaign in Australia targeting education for its Australian operations.
The ads are set to air on major local TV networks in the country in the coming weeks, the ad agency said on Thursday.
The campaign, which was launched by the ad tech firm at the Australian Education Union (AEU) national conference in Melbourne on Wednesday, focuses on what the technology company sees as a “distraction” in the way schools teach and teach technology.
The ad, which features Google Maps in a series of high-resolution maps, is being produced by digital agency Dutton.
The company also has a global campaign with an aim to get more Australians to use technology.
The ads also aim to highlight the importance teachers attach to education and how they are able to use the technology to improve students’ skills.
“The importance of learning in our schools can’t be understated, but we know that students aren’t getting the quality education they need and are being forced to work on their skills through technology,” Google said in a statement.
“Our work with the AEU will highlight the value of having a curriculum that includes the skills students need to get into the most advanced skills.”
In the UK, Google is also advertising its own Google Education program, which will allow parents and students to learn from a range of teaching resources including YouTube videos and interactive learning tools.
The Google-funded program, Google Education Plus, has seen its audience grow to more than 1.4 million users and is the most popular program for the Google Play store.